Update Your Marketing Preferences & Do Not Call Register

We want to stay in touch with you, in a way that suits you best. Select from the topics below to see how to update your marketing preferences.

Manage trusted third party data sharing preferences

To opt-out of having anonymous data shared with our trusted third parties or advertisers follow the instructions below:

We are currently upgrading our billing system.  If your account number starts with 62 you will need to:

  1. Log into My Account

  2. Click View Profile

  3. Click Notifications

  4. Click Keep in Touch

  5. Click General Marketing

  6. Un-tick “Share anonymous insights with 3rd parties"

  7. Save Preferences

For all other account numbers, you will need to: 

  1. Log into My Account

  2. Click Profile

  3. Click General Marketing

  4. Un-tick “Share anonymous insights with 3rd parties"

  5. Save Preferences

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Managing marketing preferences

Do you own, use or manage any Optus service(s)?

If you already have an existing service with us...

Log in to your My Account and click Profile from the menu to manage your 'General Marketing' or 'My Subscriptions'. If you don't have a My Account, simply create one and get started!

Important Information
  • When registering for a new account, it may take up to 24 hours before you can manage your marketing preferences / subscriptions
  • The 'General Marketing' or 'My Subscriptions' options will be greyed out if you are younger than 14 years of age. You can still register for My Account and log in to your account to view contact details and Optus Perks
  • General Marketing Preferences don't impact your Subscriptions.  E.g. If you subscribed to iPhone alerts but have opted out of all marketing, you will still receive iPhone subscription alerts

General Marketing allows you to:

  • Opt-in / out of a contact method and provide the best (primary) contact number / email address
  • Opt-in / out of specific marketing and promotional communications from Optus
  • Opt-in / out of marketing preferences

My Subscriptions allows you to manage subscriptions to offers that interest you.

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If you don't have any services with us...

You will need to provide us with some details here, so your opt in / out preferences can be captured correctly. If you need some help with this, follow the steps below.

  1. Click Everyone Else

  2. Enter your details in the appropriate fields under tab 1.For Starters

  3. Tick the Privacy Policy checkbox

  4. Click Save and Continue

Did you receive a message with your email address and existing marketing preferences?

Yes, I received an email...

  1. Click the Manage Communications link in the email

  2. Click General Marketing to:

    • Opt in / out of a contact method and provide the best (primary) contact number or email address

    • Opt in / out of specific marketing and promotional communications from Optus

    • Opt out of all marketing

  3. Click Save Preferences

No, I didn't receive an email

  1. Continue to enter your details in the appropriate fields under tab 2.For Seconds

  2. Click Start Managing
    Note: You will receive a verification email to the email address provided, so you can come back to manage your profile in the future

  3. Click General Marketing to:

    • Opt in / out of a contact method and provide the best (primary) contact number or email address

    • Opt in / out of specific marketing and promotional communications from Optus

    • Opt out of all marketing

  4. Click Save Preferences

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Opt-out of direct marketing from Optus

You can manage your own marketing preferences via My Account.  If you need some help, details on how to do this are outlined in the section above 'Managing marketing preferences'. 

Alternatively, the info below will explain how you can unsubscribe from the different types of marketing materials you receive.  

Email or SMS / MMS

If you're an Optus customer, you can unsubscribe from email or SMS / MMS marketing by clicking the 'unsubscribe' or 'opt-out' link in the email or SMS / MMS received. You will also need to enter your mobile number and click ‘Continue’ to complete the opt-out process. After 5 working days, you will no longer receive these particular kinds of marketing to the email address or mobile number.

Other Forms of Marketing

If you receive a targeted ad from Optus, we’ll show a small icon in the corner of the ad, just click on the icon and follow the prompt. Alternatively, you can visit My Account to opt-in or out of our targeted online advertising at any time. You may still see our online advertisements after you have opted out, however these ads won’t have been targeted at you.  

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Managing push notifications in My Optus app

From time to time, we'd like to get in touch with you to share updates or special offers using push notifications. If you decide you'd rather not hear from us, you can turn these notifications off at any time.

To switch off push notifications via the My Optus app go to: Service > Service SettingsNotifications and Services > Yes Messaging

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Direct marketing from other companies

To avoid receiving phone calls from other companies, we recommend adding your phone number(s) to the Australian Government’s Do Not Call Register.

If companies are contacting you through other channels we recommend that you:

  1. Contact the company directly and ask them to stop

  2. Ask which data company the organisation is licensing or renting your data from, so that you can also contact the data company directly

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FAQs & related articles


Q. What’s the difference between unsubscribing and opting out?
A. Digital communications like SMS and email each have an unsubscribe and an opt-out option. When you unsubscribe, it means you're asking for us not to contact that specific email address or Mobile number. Opting out means that you're changing the preferences for your whole account (including any services / contact details you have registered with us).

Q. How long does it take to unsubscribe or opt-out?
A. It will take 5 working days for us to update your preferences for SMS, MMS and email marketing. It will take 30 calendar days to update your preferences for any other contact methods.

Q. Why am I still receiving direct marketing materials from Optus even though I've opted out?
A. Double check the time it takes for your preferences to be updated (the FAQ just above this one) and keep in mind that sometimes we'll still need to get in touch with important messages about your service. It's also possible you might still receive email marketing if you have an email address that isn't listed or linked to your account. If that happens you can unsubscribe the email address by following the unsubscribe link at the bottom of the email. If for any other reason you're still receiving marketing from us after you've opted out or unsubscribed, please contact us.

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